Why Fashion Ecommerce stores are counting on Magento?

Speaking of  fashion we know that it is all about show biz and how to portray beauty in the most creative manner. However, there are times where you need to face problems in order to actualize your outstanding ideas that your online store offers due to limited functionality that you have been currently using. This is the time when you get to begin thinking about moving your fashion store in quite a highly customizable platform.

Magento which is a well known eCommerce platform has the capability of rendering utterly scalable and flexible fashion stores for your business. They help you to render custom modules using which you can easily render personalized shopping experience which can be rendered to every buyer.

Magento offers a high customization rate which  is unparalleled as compared to other platforms along with other third-party platforms, which is a key factor in improving the flexibility of the store further. Moreover, services such as PSD to Magento makes are making it quite easy for the developers to easily develop highly intuitive websites easily. Here I have discussed all the plausible benefits  of Magento platform that can help you to develop your eCommerce store and along with this will render great tips to improve your stature in the fashion industry. One of the most efficient methods of fashion business promotion is using celebrities or social influencers that can help you to flourish your marketing campaigns.

In order to make this method work you might need some special software solutions using which you can easily deliver the message of the celebrities who shop from your website and can even keep a track record of their  response.Make sure to take advantage of the fame celebrities and social influencers to create an impact on your target audience.

Creative visualization

Pictures are worth a thousand words, moreover when you look at an imposing picture you certainly get influenced a lot. Looking at an alluring picture one certainly gets allured quite easily. Therefore , to be more appealing than your competitors you need to be out of league when it comes to creative visualizations.

Storytelling

Storytelling is one of the most prevalent trend that we have nowadays and to render an incredible experience we now have incredible software solutions that help you to integrate the complete story about your product. This type of presentation help us to evoke responses among the customers.

Tell what your sell

Your website must have a section where you need to tell your users to render relevant information about the styles and fabric that you are selling. This section can be easily utilized this section in order to reveal the strengths and weaknesses of the users.

Keep it clean.

It is quite obvious for an online fashion store to look fashionable and simultaneously provide buyers all the information that they are seeking which might end up creating a mess. Thus it is quite essential for them to render a tidy website that can render highly optimized mobile solutions.

As per research, we have seen that around 25% of web customers leave shopping carts as they are difficult to navigate. In order to save yourself from this you need to hire an experienced team of  eCommerce development team that have the skills to develop aesthetically beautiful and  intuitive UI that do not puzzles your users with obfuscated elements.

Shop the Look.

This is one of the most important feature of every online fashion business. Latest fashion among the online magazines are outfit of the day or #ootd  or ‘tending looks picked up celebrities or fashion shows’ which one can added on the homepage.

This feature is easily connected with your ‘celebrity program’ and one can easily use the look to celebrities that are related to the targeted customers, and along with this it offers a product group for all the latest styles outfit and along with it there are several accessories matching the outfit.

Noteworthy Tips for HTML conversion

It is significant to convert your PSD design to HTML to develop an elegant and broadly functional website. The conversion process involves technical know-how which appears to be little challenging. However, designing and creating mock-ups of your website via Photoshop and then converting into actual functional website is particularly effective.

For best results of PSD to HTML conversion, certain important things are to be kept in mind. Here are few important tips that will help you get the best out of that process:

1. Maintain consistency in Design

Maintaining consistency throughout your design is crucial. Such design elements make your website look professional but takes a long way in making the coding process a breeze. The consistent designs like buttons, headers, margins, footers, etc. helps in the conversion process flow and reduces the chances of generating bugs.

2. Avoid Blending modes

Using blending modes is a great option in photoshop. But they’re found to be very hard to recreate in cascading style sheet (CSS). They produces very beautiful eye pleasing effects in the raster graphics editor but results in an undesirable outcomes when turned into HTML.  Therefore, it can be used to preview your photoshop design but should be avoided while converting PSD files to HTML.

3. Employ cross-browser compatibility

There are a plethora of browsers which are available on internet, as obviously, you must be looking to access your website on maximum number of browsers. So it is essential to ensure that the conversion and coding process keeps in mind these differences and provide for them.

4. Consider Common Screen Resolution

You should consider designing a page layout screen resolution of 1366px by 768px while incorporating the responsive design techniques. As a website owner, you always want to offer the bets experience to your visitors and therefore limit the need of scrolling your website from users view point.

5. Have well-organized PSD files

If you’re going through a well-organized PSD file, it will make it possible for users to understand and keep in mind everything that concerns to the website. It will also lessen the time and effort that will be required to put for the whole process since all the things on website appears to be neat and clean.

6. Perform the conversion manually

There are plenty of soft wares that are available online and can assist you to go ahead with powerful conversion of PSD to HTML. As much as they appear like the answers to meet the website’s development needs, you will do good to avoid them entirely. Their ambiguous processes and lack of a human hand makes them prone to bugs and hitches that will most certainly results in an unusable site.

Conclusion

Once you have that knowledge to convert PSD to HTML process, it becomes easy to facilitate the conversion process. The outcomes of well-converted conversions are often outstanding and the rewards really rich. The tips mentioned above will help you to develop an exceptional website in no time.

To get the best results, you may also take the help of the experts. These professionals help to develop your website as good as you envisioned.

The Common Mistakes that can ruin your PSD conversion

Up till now, you must have experienced the best PSD conversion if you’ve already been looking for best service providers. Almost every service provider claims to be the best. But if one checks it with the customers there is an endless list of issues to relate to with the PSD conversions. Some customers lack technical competency to explain the drawbacks of they’re facing with PSD conversion.

So if you’re concerned with PSD to HTML conversion, here is the brief discussion about the common mistakes that are required to be avoided. Such mistakes are prevalent to the extent. It can be because of lack of experience, using of automated conversion software or can be possible because of rushed work.

1. Syntax related issues

It is one of the major issues. When we come to the proper functioning of codes, the syntax is considered peculiar. Every piece of code has to adhere to a specific syntax. One cannot correct or incorrect the syntax. There is nothing like partially correct because if the code does not stick to the expected syntax, then the page may run into series of issues.

2. Closing of tags

How often do you come across tags which are closed incorrectly? A majority of problems can be solved when developers look at the every little part of coding in detail. It is silly to close a tag at the top notch and make the entire page inaccessible. The major here is that it’s hard to spot this error.

3. Wrong DOCTYPE Attribute

Doctype needs to be declared for the clear understanding of browsers. The wrong attributes take to confusions and corrupts the browsers to display the pages correctly. If a professional company for PSD to HTML conversion, they will require a basic quality control tests. When your basic service provider does not check the page, they may deliver the pages without testing the pages.

4. Extensive use of special characters

The pages which are supported by SEO background will recognise the special characters that assist in ranking and indexing the pages. It may not appear to be mistaken, but when you use special characters, you may face problems with the search engines. The pages with special characters usage may not produce proportionate results. The experienced professionals may review the pages that can identify the issue to optimise the page. So if you do not want your website in a disadvantageous position, these problems should be addressed before any SEO effort are applied.

5. Lack of discretion in using inline CSS

Mostly people are using inline CSS without any discretion. The professional coders always avoid using inline CSS. The excessive use of inline styling codes affects the performance of the pages badly. It also results in problems with search engine indexing. Partially crawled pages are one of the major reasons for poor ranking of the web pages. So to avoid this issue, proper CSS coding style should be used.

To conclude

Website launching is certainly a big challenging task. A beautiful website requires a lot of planned action to ensure customer delight. The overall success depends on the factors which are known to the website owner. Although it is bit challenging but it is not to demotivate you. The website owner need not require becoming a coding expert, but understanding the basic is the must.

A Beginners Guide to Convert PSD to HTML

If you’re an amateur to website development, then mainly two things must be worrying you. Firstly, how to develop an attractive and user-friendly design and secondly, how to begin with an efficient and functional website codings. Then, here is an excellent guide is for you. In today’s competitive era, business drivers are aiming to reach millions of people via the internet. There are a plethora of professionals to provide PSD to HTML conversion services, which may ensure quality web pages.

So here are the steps to convert PSD to HTML, for better understanding. This conversion is more or less like a flow chart or a wireframe. The web pages are designed on PSD which is turned into HTML using simple codes.

Step 1. Slice the PSD File

Before you begin with the project, have a clear understanding of the project objective, vision, and purpose. Try to come out with an eye-catching design that would have all the elements, like; Header, Navigation Bar, Footer, Sidebar, etc., placed in a sequential order. Your PSD design should be made of Photoshop layers, while selecting and picking appropriate things at a relevant time without using the Photoshop slice tool.

Step 2: Selection of Colors

Colors play a significant role in the website success. Therefore, selection of color for the website is quite significant. Not only this, the color preferences of the men and women differs. Therefore, it is very important to have a deep understanding of the complete theory of colors. How crucial are they for web designers and how to select best colors for your website.

Step 3: Use HTML5 coding

In the web world, HTML5 is the latest W3C recommended standard. As for now, HTML5 is offering beautiful websites. Gone are the days, when people had the only option to beautify their websites with images. For instance; you can avoid using an image for making a call to action button. Instead, you can use the CSS3 and HTML5 to get it done. It can save your precious time. In fact, it will increase the speed of your website as high-resolution images take longer to load than HTML and CSS codes. And if still, you require using any image first understand the basics of choosing the appropriate image format based on your business needs.

Not only this, you can avoid using flash videos advertising that about your services, how you do render services and why people should prefer you or to promote your products and services. It is because HTML 5 new tags have been introduced which includes the ’<video> </video>’ tag. Moreover, with HTML5 defining your web page doctype has become a lot easier than it was ever before, and you just need to put this <!Doctype html> to tell web browsers that your website uses HTML5. Apart from new tags, there are certain tags which aren’t available anymore in the new HTML5. That’s not enough! Learn about HTML 5 in detail and then proceed.

Step 4: Use 2D and 3D  transformations in CSS Level 3

The HTML5 has given birth to CSS3 or Cascading Style Sheets level 3. Find some tips & tricks related to CSS3. It has re-defined the websites using a set of very fewer codes. CSS3 has introduced multiple selectors and properties which can make your website more enticing and fun to browse. One may also use 2D and 3D transform available in the CSS3, which applies the 2D and 3D effect on certain elements of the website. Earlier it was only possible with the help of photoshop. Now one can use a gradient, text-shadow, 360-degree transition, border-radius to make rounded corners, box shadow, border image to create a border with a picture.

Step 5: Add Media Queries

CSS3 carries media queries, which helps in making a responsive site. And this can be targeted while developing a website. Contrarily, you will have to develop a new website for every device. But if you opt for a responsive internet site, it will adapt to any screen size depending upon the output device.

Wrapping Up

In today’s professional world it is very crucial to possess a professional and a fully functional website. PSD to HTML conversion is an important aspect of web designing and the most widely accepted solution for all kinds of online websites. If done properly, the conversion process makes the best websites present on the internet currently.

The conversion practice of PSD to HTML codes gives a certain amount of uniqueness to the site. While HTML is the ‘Chief’ when it comes to technology and flexibility, Photoshop is the leader in the domain of designing and image editing.

An Introductory Guide To Magento 2

Magento has always been recognised as powerful eCommerce platform since its existence from last five years. And now with the latest development of Magento, it has been accomplished as one of the most promising platforms with the utmost efficiency in the eCommerce industry. In recent times, Magento has given birth to Magento 2. It is the most radical change to the Magento platform since its inception whether we completely rewrite all core code, templates, and configuration, accompanying the changes to the database and infrastructure.

Before we move to Magento 2 discussion, Magento eCommerce platform is an open source heritage which has allowed creating unique customer experiences. Its powerful custom widget development enriches the Magento platform with flexibility in marketing, thus making a complete choice for eCommerce business owners. So before hiring professional Magento developer here is a short guide for you, that will dive deep into everything about Magento 2.

Magento 2

Unique features of Magento 2, which Magento 1 doesn’t possess

1. Improved checkout flow

Now the guest user does not have to get confused whether to create an account in upfront or not. Magento platform can check out whether the user has an account considering their email address, which is the data point required before beginning the checkout. If the user has an account, they will be tempted to log in, or they will be given the option of creating an account at the end of the checkout process.

2. Full-page caching

It was basically an enterprise feature, but it is now available in Community Edition. It improves the loading speed dramatically and allows the entire pages to be stored in Magento’s cache.

3. Improved admin interface and frontend

The Magento 2 has completely improved and brought modern admin UI using modern web standards which also includes responsive design. This improved admin interface will provide the store owners or customers an optimised experience on their mobile devices too.

4. Simplified swatches

Swatches are simplified in Magento 2, although introduced in Magento 1.9. It was a part by consolidating them directly as attributes and allowing to choose the colour for each option rather than having to upload images.

5. Product videos

Magento 2 has given the option to insert a video as well as the image in the products. They combine with the view product pages and can also be used as thumbnails for product listing.

6. Importable custom options

Magento 2 allows importing custom options from one product into another. It mostly eliminates the need for a third-party custom options template module.

An overview to Migrate from Magento 1 to Magento 2

Moving your Magento 1 platform to Magento 2 is a simple process. All you need to do is hire a Magento Developer or Magento Development Company. There will be no new major development and, effectively, Magento 1 will go into maintenance.

The migration process to Magento 2 involves four components: Data, Extensions, Themes, and Customizations. Data provides the best information on the tool and practice to migrate the data. The extensions and custom code will be on Magento Marketplace when Magento 2 becomes available.

Lastly, the themes and customizations give the merchants the ability to create innovative shopping experiences and scale new levels. It also provides an advantage to developers to make changes in their themes and customization. It also supports documentation which is available online for creating Magento 2 themes, layouts, and customizations.

Just like an upgrade between 1.x versions, the level of effort to migrate from Magento 1 to Magento 2 depends on how you have built your site and their standard of customization. On an initial level of updating it is discovered that an average Magento 2 migration is only about 20% larger than a Magento 1.x upgrade.

Conclusion

Magento 2 is a basic write up of Magento 2. There are many functionalities which remain unchanged in Magento 2. It is mostly for developers upgrade and most non-technical users. But all in all, we can say, Magento 2 has a substantially improved system in the development phase, rather than when it comes to frontend development, compared to its predecessor.

Here How To Refine Your Joomla eCommerce Store

Are you running an eCommerce online store? And craving for massive online sales. There are already massive numbers of people which are fascinated by online shopping and its services. These numbers are constantly increasing which shows that the future of this newly introduced way of shopping is effective.

Joomla eCommerce Store

With the rise in competition, it has become difficult for online store owners to survive and get the maximum output of their eCommerce Store. So after you convert your PSD website to Joomla, here are some effective measures to improve your Joomla eCommerce Store.

1. Regularly update your website

Many times, we visit a website and never go back to them. We often lure to websites which are creative and different. Therefore, it is significant to update your store on the constant basis. This approach may assist the number of people to visit your eCommerce mall every day. One can install online extensions which can be powerful for your Joomla store to flourish.

2. Understanding Unique Selling Proposition (USP)

Your eCommerce store can flourish only if you identify your Unique Selling Proposition (USP) of your business. It is referred to as brief statement which states as to why a user should pay for your services and which is unique amongst the competitors at the same time. It is especially something which is not offered by your competitors.

It is although a traditional method to allure clients. Your USP must be creative and possess the potential to surpass the competitors. For instance, FedEx – When your package absolutely, positively has to get there overnight. Domino’s Pizza – You get delicious pizza delivered to your door in 30 minutes.

3. Use Pretty Good Color Scheme

Your colour scheme should be so compelling that it should engage the user with your Joomla store just like fonts. A wrong colour choice may take your viewers away from your website and lasts an adverse effect on your brand. A great colour combination gives great feelings to the visitors and increases the chances of returning customers back. So it is very significant to understand the psychology of colours to benefit your online business.

Below given are few tips for selecting the colours for your website:

- Avoid Using bold colours

- Neutrals should be avoided

- Focus more on colour contrasts

- Try to use simple Colour Schemes

4. Sell What You Advertise

Avoid misguiding your customers like collecting a huge number of people on your eCommerce store through effective advertisements, but either providing unavailable or poor quality content. This has an adverse effect on sales. Therefore, focus on what you have in your store.

5. Design easy Navigation

Navigation is critical in the eCommerce store. Don’t hide the navigation or make hard to use. Remember, visitors visit your site with certain expectations. They’ve likely come to your e-store with at least a vague idea about what you do and will have expectations of what they’ll find. So be sure to organise your eCommerce website with navigation. An easy navigation will ensure visitors to find what they’re looking for easily.

6. Social Media Integration

Social Media is the largest place to find your customers in massive terms. It is accessed by a huge number of people. It acts as a secret weapon that you must use very wisely to fetch large traffic to Joomla store. The most popular examples are Facebook, Twitter, YouTube, which can help in fetching large potential clients.

7. Multiple Payment Options

Joomla eCommerce store provides advance payment options for potential buyers. Imagine a buyer comes through the advertisement of PayPal and does not find any option of it in the Joomla store. S/he will immediately quit the website and search for some other alternatives. So offering multiple payment options is every essential in an eCommerce store.

8. Appropriate use of Analytics

Every eCommerce store requires analytics. It helps to bring everything in order. It is a free tool which fetches you correct data and helps to make right decision at right time. When you know which pages attracts more customers to your Joomla store, you can harness the power to improve Joomla eCommerce store.

Wrapping up

So these were few ways to improve the efficiency of your Joomla eCommerce website. The points mentioned above can indeed help you to build your Joomla interactive. So are you ready to convert your visitors into your customers?

Converting A PSD file to HTML. How Is It A Good Idea?

In today’s online marketing era, the business drivers aim to reach millions of people via the internet. Thus, it has become very crucial to develop an interactive and easy to access websites. At an HTML boutique, we have always heard that we strive to create websites with the growth and success of your business in mind. As a result,

website owners seeks to employ the best PSD to HTML converters to ensure that the web pages function correctly on both computers and mobile devices.

So let’s discuss in detail the advantages in converting your PSD to HTML website. PSD to HTML conversion will especially assist the amateurs to understand its importance. Converting PSD to HTML is a flow chart or a wireframe. The web pages are initially designed on PSD, a Photoshop document which is turned into HTML (Hypertext Markup Language) with the use of simple codes. Instead of using Photoshop, one may use any image editor such as GIMP or Pixelmator.

Now that you understand well, it will be a bit time-consuming and very tedious to write codes especially when you do not have a sound idea what will be the final result. Thus, making a file in Photoshop through trial and error and then converting or ‘exporting’ it to HTML or any other coding language is a practical process.

PSD to HTML

The Importance of PSD file to HTML conversion

1. Improves the visibility for Search Engine Crawlers

The PSD to HTML conversion fetches huge traffic towards the website. The web crawlers can not easily recognize the Photoshopped documents which are the prime reason to convert PSD to HTML. The search robots can easily understand HTML coding.

2. Flexible SEO structure

Search Engine Optimization is the easy techniques to optimize the site ranking in the search engine page. An SEO expert can manipulate the website if the better ranking is produced such as shoving the important keywords or removing the bugs. Thus, editing the PSD file consumes plenty of time and also need skilled employees as compare to updating HTML file. This adds weight to convert the Photoshop file into HTML format.

3. Provides excellent User Experience

A website converted into HTML can offer an excellent experience for users. It offers a premium and professional look and also helps in providing the superior user experience. Undoubtedly, the HTML site can fetch better conversions and profitability.

4. Opens the Gateway of dynamic functionality

The internet technology is powerful and responsive i.e. supports parallax scrolling, instant messaging/commenting, booking online products and supporting animations. PSD creates static websites that create dynamic function. With the use of dynamic HTML model, it has become very easy to Hypertext the Scripted file which is preferred by the website owners and bloggers.

5. Multi-Browser Compatible

Multiple browsers support the HTML websites; it means that every system can decode that site and present it to the viewer in a readable and user-friendly format. So whether users are accessing the website on any of the internet browsers like Firefox, Chrome, Opera or Linux, they will access your website and enjoy a seamless browsing session.

6. Maintains Brand Identity

Almost every business works for Brand Identity. And converting your website from PSD to HTML is one of the best ways to improve your brand identity. It is because it helps to tweak your HTML website to give a unique identity to your business alone. Its conversion gives room for your site to have a professional look while standing out from your competition.

Conclusion

The reasons mentioned above clearly state the importance of converting PSD to HTML file. So, if you’re looking forward to enriching business communication, look for some professional conversion company and move ahead with its conversion services.

Effective ways of PSD to HTML Conversion

Due to the drastic change in internet technology over the past few years, there has been an increase in the demand for highly personalized and user-friendly website designing modules. One of the major tasks associated with this part of web development is the PSD to HTML Conversion. PSD files are Adobe Photoshop files which need to be converted into a more web-compatible language like HTML.

Optimizing of PSD Photoshop files into HTML coding is becoming increasingly popular for web designers, and there are multiple reasons behind it.

Let us have a quick glance on some of the benefits of PSD to HTML conversion, apart from the high-profit levels to companies:

  • SEO Friendliness

  • Easy User Navigation

  • Reduction in Costs

  • Cross-Browser Compatibility

  • High levels of Customer Satisfaction

The conversion of PSD files into HTML can be a little laborious. There are still some effective ways that make the whole process easier.

1. Manually: Manual conversion is the basic and oldest method of converting data from PSD to HTML. This process involves coding manually (in case you are technically proficient) and hence, takes a lot of time to complete. This manual conversion is the most difficult way of markup conversion.

2. Use of automated tools: One of the best options you are looking for is the use of numerous software which converts PSD to HTML online. There are also trial versions of some tools that you can try before buying the full version. The software can be easily downloaded and installed on your PC, which makes the whole task convenient.

3. Online conversion companies: If you are looking for a professional conversion company, there are many websites you can try such as MarkupCloud, which offers the best markup conversion services and a seamless communication to their clients.

If you are technically sound, then you can adopt any of the above methods for PSD to HTML conversion. However, it is advisable always to hire a professional service or a good conversion company to achieve the goal effortlessly.

Why You Must Not Wait To Update Your Website To Drupal 8?

Are you ready to meet the world’s leading digital experience platform? Then here we introduce, Drupal 8. It is an excellent platform that supports the users to manage and deliver web content across multiple channels and devices. It’s open source community taps into the concentrated innovation. Drupal 8 enables the organizations to build better websites and experiences faster. It is a great release of the world’s most widely used enterprise web CMS.

Learning about the platform

Drupal, is an open source CMS. It builds exceptional and unique websites to drive more traffic. The platform acts as a hub of features and compatible with all types of browsers as well as devices irrespective of their screen size. After considering all the factors from PSD to Drupal conversion, it has become a necessity for the all the entrepreneurs to start their business over the web.

Drupal 8 is considered best for everyone who supports online content and digital experience at your organization. Here are some of its important features.

1. New Fields

New Fields

Five entirely new fields have been introduced in Drupal 8 core:

1. Date

2. Email

3. Link

4. Reference

5. Telephone

The other few small but important are:

The English is more straightforward in the field names. For example

1. “Integer” is now simply “Number”.

2. Comments is now available in a field, rather than a setting.

2. Fields are everywhere

It has introduced new fields. Apart from this, it has also given space to add a new field in many new places. You may now also add fields to nodes, blocks, comments, contact forms, taxonomy terms and users.

3. CKEditor

The previous version of Drupal was missing with the text editor. The new version of Drupal i.e. Drupal 8 has CKEditor. It is considered as one of the best text editors in the content management system.

4. Quick Edit

It has fetched new revised “Quick Edit” module. If you’re signed into your Drupal account and read the content, you’ll be able to edit text directly from the front-end of your site.

5. More Responsive Images

More responsive images

The previous version Drupal 7 provided image styles in the core. It allowed the user to resize the image automatically. It takes a step further and allows the Drupal admin to choose different styles for a particular image. The various methods can be put into use in considering different device sizes.

6. Takes you to the Tour

In the previous version, the explanatory text was hidden away under the “Help Link.” But thanks to the new version! It takes you to the Tour module after clicking on the “Tour Link.” You’ll see the pop-ups and will completely explain about Drupal functions.

Here is the screenshot below about the tour link:

Tour link

7. Views

Views are now available in the Drupal 8 core. It helps the Drupal administration screens to customize easily.

8. Offers Multilingual platform

Offers Multilingual platform

In the previous version of Drupal, you were required to install numerous modules of Multi-lingual. But in the new version, Drupal 8, carries a smoother process with four key modules in the core. One of these four modules, one is already enabled. It can be started immediately to translate your website.

9. Configuration Manager

The latest Drupal 8′s Configuration Manager Module carries easier export and import feature. For example, if a user creates a new content type, you can export it from your test site and export it directly to a live site.

10. Webservices

Webservices

Drupal 8 has everything in its core. It enables the four Web Services module, go to Views and immediately be able to create a REST export.

Summary:

Drupal 8 has come up with more than 200 exclusive features. It is a platform you can use to achieve digital success. Here we have discussed top popular features of Drupal 8.

Why Long Scrolling Is Hot In Web Designing

Scrolling is the most provocative topic of discussion in web designing. The debate is constantly going on whether it is good to have a long scrolling in your WordPress or it should be avoided? There are fierce arguments on both sides. The major question here lies the correct answer and how to analyze whether it is good or bad? Or it simply depends on the personal preference of the web designer?

Long time back, we thought that the era of long scrolling had come to an end in web design. But as per recent trends of long scrolling in web design, it is found that in the upcoming years scrolling will be given more preference than clicking. Like every coin has two sides, long scrolling has pros and cons. Long scrolling feels natural and is easier than clicking. At the same time, little scrolling spaces out content and makes it harder to scan to find information while shorter scroll gets to the point quickly. But it may increase the bounce rates. It is admirable for sites that want to entice users with the apt use of storytelling, and you can still imitate the website by breaking the scroll into separate sections.

Long Scrolling

Why is Longer Scrolling Is In Trend

Long scrolling is offering massive opportunities to the designers. It engages the audience with attracting storytelling, compelling infographics and produces a more compelling and immersive experience. Here are some advantages of it.

1. Engage Interaction:

It can lead to more user interactions with the stimulation of changing elements. It is not long as clicking; it’s all about scrolling. It prevents the users from complex navigations when one is trying to develop something that suits both small and large screens.

2. Faster: Long scrolling is faster that clicking. It prevents the users from becoming lethargic and waiting for next page to reload. This ultimately slows down or restrains the user experience.

3. Ideal for Responsive Web Design: Different smartphones have different screen sizes. They give hurdles in the pathway of the designers to design the web page. Thus, long-scrolling simplifies things by creating a more smooth transition from desktop to smartphone.

4. Result oriented: Scrolling is a habitual action. If a user clicks on a new page, it requires thought and motivation. It is witnessed that long scrolling page takes people to quick action. It is considered as an ideal way to condense a business message into one exciting page.

5. Lures the end users: Think about you’re holding a smartphone or a tablet. You might feel contented while scrolling but if you’ve to wait for new page to reload then, it might be little annoying for you. In fact, scrolling may extend the time spent on the website and assist the users to create content easily.

6. Better content exposure: It is no doubt that long scrolling gives the high impression to the users. Long scrolling offers infinite scrolling and collects all your content on one single long page. A user can find everything in one single page in one short scroll.

7. Bigger room for creativity: It offers a creative way for promoting information. It helps in exploring the content in a unique way. It’s a step away from complex navigation.

Is infinite scrolling boon or a curse?

Like everything has a disadvantage, it leads to some major problem of the footer; wherein the user has to scroll the whole web page to search for any information which is available in the footer. This may irritate the user and waste the time. The next problem can be disorientation, which leads to navigation issues. It may drive the users hop few pages which are not necessary.

All in all, we can say everything depends on upon users expectation. If users goal are not fulfilled with it, then long scrolling is of no use. Although it has been declared useful by many websites. The only point to keep in mind is to apply best techniques to fetch best results. Because every website owner’s aim is to bring your users back to you.

Summary:

We have been seen long scrolling websites in 2016. This is not very surprising for the users, and they’re continuously offering the best level of creativity to the designers and website owners. So here is the discussion about it.