One of the most profitable niches in the market is without a doubt running an Ecommerce store. In today’s era, creating your Ecommerce store is a piece of cake, but growing it is a whole other case. Many new Ecommerce stores cannot survive in the market. The main reason behind it is a lack of sales because of improper management or any other reason. Other reason is that the businesses don’t hire E-Ecommerce developer who is top rated and experienced.
The primary purpose of any store owner is making a profit from his Store. But today, many store owners do not know how to achieve it. There are many strategies and approaches that you can pursue to boost your store sales. So, let us discuss some of these strategies through which you can increase your store sales.
Strategies to boost your new Ecommerce sore sales.
- Manage what your customers see first.
You might have heard the quote, “The first impression is the last impression.” It is the same for your Ecommerce store also. When a customer visits your Store, it roughly takes him 10 seconds to decide whether he is going to navigate the Store or leave. Thus, any store owner needs to make the initial impression very impactful as it plays a crucial role in boosting store sales.
If the homepage interface and the navigation of your Store are not appealing, then your visitor will immediately bounce to any other alternative store with better navigation. With just some additions and minor tweaks to the initial pages, you can guide your customers through your site.
- Offer more discounts
Everyone wants to buy products which are pocket-friendly as well as having a mountain top quality. The best way for any store owner to sell more products is by showing the customers that a very high-quality product is now available at a discount price. It is one of the best strategies which is used by many big-name stores like amazon, Snapdeal, etc. Customers are quickly drawn towards such sales and attractive discounts.
For any new Ecommerce store planning on building its customer loyalty along with boosting its sales, the best way is by offering discounts and offers on certain products. Jack up the base price of each product and then put it on sale (Awesome marketing strategy).
- Display icons that show your Store is trustworthy
We all know, having a trusted brand can significantly improve you sales. Nobody wants to buy a product from an Ecommerce which appears sketchy or otherwise untrustworthy. In today’s market, security is the primary concern for any online user. If your Store is not secure, your visitors will less likely buy your Store’s products. Thus, signifying that your Store is reliable and safe is quite essential for boosting your Ecommerce sales.
The best way to achieve it is by proudly displaying any security badges your Online Store is using. But make sure that you are not lying or misleading your customers. Avoid slapping those badges all over your Ecommerce unless you have a relationship with these companies. Or you can find yourselves in legal trouble.
- Use Photos when including your customer testimonials.
Another way to increase the trust of your Ecommerce store is by adding customer testimonials. With the inclusion of the previous customer’s feedback, it can help visitors to decide whether to buy your store product or not. User reviews and testimonials are a great way to depict the proof of your Store’s concept. But a message from some nameless or faceless person isn’t much convincing.
Along with writing your customer’s testimonials, you can also include a picture of his/her face, which shows that he/she is a real person and not just somebody you made up. Add a photo and include the person’s full name and the title (If relevant to your Store).
- Show your bestselling items.
To tell you the truth, roughly 70% of customers do not know what they want to buy. Most of the visitors on your Stores are just roaming to find something they like and are willing to buy. So, one of the excellent strategies which can be very beneficial for new Ecommerce stores in the market. Give your customers some direction, by showing them what other people are buying. You can also include a “Bestseller” category on your homepage.
If you are selling a wide variety of different products, it can be overwhelming for the customers. Thus when someone stumbles upon your site, they may get drawn to the popular products if you have depicted those products in a highlighted manner.
- FOMO (Fear of Missing out)
You might have seen in many high-end Ecommerce stores during a sale, or any other discount offers there are countdown times about the remaining product or the time limit regarding an offer or a product. The basic idea of these techniques is to create a sense of urgency which is a great way for the store owners to attract customers towards the product.
By creating such urgency, it will get the customers to act fast instead of waiting to complete the purchase on a later date. Telling your customers that you have a limited quantity of items remaining even if that’s not the case, it can be very compelling. Airlines and other organizations do this all the time.
If your store sales are starting to slow down, it is time for you to come up with creative and practical to market your store products and service for boosting your Ecommerce sales. At MageComp We offer Search Engine Marketing Service and Google Ads Service for E-Commerce Store that can manage all your need to boost your sales.
Following the above tips/Strategies can be handy in boosting your Ecommerce sales. Rather than trying to find new customers, try focusing on your existing customer base. It does not matter if your Store is new or veteran, but the main factor in boosting your sales is the amount of new and different techniques you try in your Store.