Nowadays if you own a business, you can’t afford to ignore social media, as it offers a chance to spread the word about your practice, and potentially earn new patients. Social media is the present and the future of marketing for all businesses. More on more consumers desire to follow brands on social media and solely depend on these platforms to easily connect with them.
Dental practices that have embraced social media continue to reap many rewards while strengthening patient loyalty and reaching the right patients at the right time. If you are a dental practice that wants to increase its sales and wants to stand out from its competitors, you may want to consider taking advantage of social media now.
Wondering how social media can help you grow your dental practice? Here are 6 reasons to enlighten you:
1. Offers Brand Awareness and Can Set You Apart
Does your dental practice have an online identity? Social media helps your dental practice connect with patients on a more informal and personal level that forges brand awareness and a true understanding of how potential patients view your business. Social media can help you to differentiate your practice from your competition and help you show off your strengths to potential patients.
2. Helps You Establish Trust and Authority
Just being present on your social media accounts will allow your current and potential patients to build trust, authority, and credibility. Post pictures of your company, while sharing relevant and helpful articles. Social media allows you to easily connect with your patients – make use of that advantage by responding to your follower’s questions and comments.
3. Allows You to Share Educative and Informative Dental Health Information
Social media allows you to share relevant, helpful content about dental health habits with your patients. There’s so much your dentist can tell you during the time of your appointment, so posting extra tips and tricks for caring for your teeth on your social media pages will definitely keep your audience engaged and interested.
4. Enables You to Promote Specials, Discounts and In-House Dental Plans
Social media is a great place to promote discounts, specials, and in-house dental plans. Even if you mention these specials to your patients in person, oftentimes, it can be easily forgotten. Social media is a great way to keep these things connected to your patients’ minds.
5. Brings in More Patients
There are various ways to gain more patients through social media. By posting consistently on your pages, using hashtags, encouraging your existing followers/patients to share your posts, and by using social advertising, you might be earning more new patients in the upcoming New Year.
6. Generates Traffic for Your Website
A great way to increase traffic for your website is by promoting it on social media. Make sure you add a link to your website when creating a social media account – this helps your followers to easily have access to your website.