Can you honestly tell yourself that visitors can tell what the brand is about within 5 seconds of landing on your WordPress site? If you cannot, that means the website is only doing a disservice to your entire business operation. Now is the perfect time to consult with a custom WordPress development provider for a complete redesign.
WordPress web design and development can become too technical for people who have superficial knowledge about both the platform and the subject. Nevertheless, it pays to know a thing or two more so when it comes to improving your website’s overall design.
The tips below are some of these worth-knowing information about how to improve the site’s web design in a way that it would impact the UX (user experience).
Ways to improve web design
Tip #1 – Create a user-friendly navigation
Navigation is key to the overall friendliness of the design. You can think of it as the blueprint by which the visitors would work their way around the website. Without well-laid-out navigation, the users would get confused and bounce to another site.
Opt for a lean nav bar with a clear hierarchy and streamlined content. The navigation should be responsive too, so there won’t be any drastic changes once the user accessed the WordPress website on mobile devices. Whether they are using a desktop or a smartphone, if they cannot find what they are looking for in a few clicks, they won’t bother leaving the site.
Tip #2 – Laymanize the content and copies
Using layman’s terms or terms that the non-technical people or those outside your industry may understand is also a must. Indeed, what the users see and read on the visible parts of the website should also be considered in the design.
It would be difficult for any website to convey the intended meaning when using jargons and other industry-specific terms. Not all users have the luxury of time to check every word they read on your site. The same is also true when using ambiguous terms on superimposed texts on the page such as the headers, sliders, etc. These only detract from the real value – and message – of the website.
Tip #3 – Contextualize the images
Brand messaging must be properly coordinated between the text and the images. The visual appeal will be based on how contextualized the images, illustrations, or graphics are. The ‘fit’ is what we are looking for in the design.
Using stock photos are okay, but make sure they truly reflect your brand’s ideals. Otherwise, use custom images. This can help when bringing more realism to the brand. Speaking of which, you can copyright this image so no others can use them without your permission or at least credit your WordPress website as the source.
Tip #4 – Implement plenty of white space
When the page gets too cramped, web design must accommodate breathers. This is where the role of white space comes into play. White space assists not only in breaking up the page into consumable sections but also in increasing readability.
Also known as negative space, it has a crucial role in positioning the elements found on a page. White space highlights the essential pieces of content. This renders the content clearer and more comprehensible, especially on mobile devices and can help in deciding which elements can be discarded or those that a specific page can do without.
Tip #5 – Prioritize mobile-friendliness
Speaking of mobile, the design must be optimized enough for mobile device browsability. Did you know that about 61% of users won’t return to a website that they were not able to access the first time they tried? That’s how critical the mobile presence is.
There’s no need for a separate mobile website, though. Just make sure that the page is responsive. Escalating its mobile performance may mean converting the pages to accelerated mobile pages (AMP). Web developers can also help in creating seamless mobile experiences for your users.
Tip #6 – Fix all not found pages
Error pages, especially 404 page not found errors, ruin the spontaneity of UX. In simpler terms, broken links. This is especially true if the WordPress website has been around for ages; some links are probably no longer working.
Links are an essential part of the design as they highlight the logical flow of information as well as the content that the users should be visiting to learn other relevant information. The same goes for improperly linked pages, particularly the high-converting ones that also need checking and fixing.
Tip #7 – Put call to action buttons
Users are guided by buttons and icons–both of which contribute to the easiness of navigability of your website. They guide the users on what to do next. The design should be intuitive enough that the users won’t get confused with what to do next. This is crucial from an optimization perspective, and any diligent WordPress SEO services provider must be able to tell you about this.
Calls to action also require strategic placements. After all, the users also expect that the website nurtures them in such a way that their expectations are met regardless of where they are at the sales funnel or sales cycle.
Tip #8 – Place social engagement buttons
Integral to the design is making its content share-worthy. Thus, social sharing buttons must be placed on the most visible parts to increase the engagement levels on both the website and social pages.
It is not enough that you put those social buttons. It would be wise to emphasize their sizes but always think of these as non-pushy tools, and that branding will not be sacrificed. Make sure that the buttons are not intrusive and obstructive because, again, too large buttons are distracting also.
Always think of UX
While designing to convert is the principle behind all these textual and visual elements and their combinations including that in mobile app development, never sacrifice UX. Make their experiences as seamless as you possibly can. You owe it to your users and of course, your business.
Your visitors may not always remember your brand name, but they will surely remember how scrollable, visually stunning, and user-friendly the WordPress website is. The very last thing you should be doing is crimping on web design. It reflects your brand. Success would be elusive if you cannot even invest on your website. And yes, the users would know!