Shopify Store Limitations: How you can Improve your Shopify SEO in 2019

To start with, Shopify is one of the world’s most popular eCommerce platforms around the globe. It has gained worldwide recognition due to various reasons. It incorporates more than 600,000 businesses that are using Shopify’s host to run their online store.

 

This online platform comes with rich features and attractive templates and it provides businesses with an easy and seamless way to sell their products. Having a Shopify store is not all that you need. You must create an appealing and well-organized store using Shopify with the guidance of Search engine optimization so that you could draw organic traffic and skyrocket your sales eventually.

 

There are many stores or businesses planning to set up a new eCommerce store using Shopify and there are also many who already have set up a Shopify store. Now, they want to boost SEO, to reach the maximum number of audience.

 

With the evolution of technologies in this digital era, you must pick a solid eCommerce platform to sell your products. Most importantly you must keep SEO in the loop while building your empire.

SEO is the only marketing channel that could get you a higher return on investment and that too within a short span of time. This is the reason we have surfaced with the best tricks and techniques that could assist you with your chosen online eCommerce store and optimize it well to generate traffic and money-driven results.
 

How you can Improve your Shopify SEO in 2019: Tips and Tricks

 

Search engine optimization and the ranking of your website plays a very vital role while doing business via Spotify. More than 93% of any online experiences start with search engines and Google has already proved itself to be the leader of search engines with jawbreaking market shares of 88.61 %.

 

Yes, you heard it right. That’s a massive stake.

 

So, how to rank higher in search engines?

Let’s dive in and start discussing on how to boost your Shopify SEO and drive maximum traffic to your store.

1 Optimize your Shopify Site Structure: First and Foremost

 

It is very important to optimize the content and architecture of your store and pages. This will increase the usefulness and stay time of the shoppers if they are able to find and get what they are looking for. They will automatically spend more time on your site and could also view other products in your store.

 

Try keeping your site structure simple and easily navigable. Make sure you don’t over-crowd your site or pages with unwanted or useless elements like categories, sub-categories if it is not required. Shoppers find it easy to hop from one section to another without being getting stuck to specific pages, that will increase your sales potential.

 

Apart from your visitors, it is very important to keep in a note, that the crawler should also find it easy and useful. Simple site structure and content optimization also help the crawlers to scan your site and rank your products seamlessly.

Here is how  a simple site structure looks like:

Homepage >> Category Pages >> Product Pages

Homepage >>  Category Pages >>  Subcategory Pages >> Product Pages

You can also add a search box to help your customers locate the products they want easily. It may not help boost your SEO directly, but usefulness and customer satisfaction will matter while ranking.

 

2 Research Right Target Keywords: Mandatory

 

The right target keywords could reach you to your potential customers and serve the purpose of what they are looking for. You can say it as the fundamentals of success or the basic currency of Search engine optimization.

 

Keywords research strategies let you understand better about what kind of keywords and phrases you should target on your Shopify store. Advance your keyword research to identify phrases that attract your targeted shoppers and that will help in triggering their buying emotions.

 

Keywords basically vary from one another, you could come up with head keywords like clothing. Then, there is Body which means the sub-divisions of clothing and then comes the long-tail keywords like Men’s White and Blue Shirt.

 

Put yourself in the shoes of the customers and think about what could the search query be. Once you identify the phrases that can attract your targeted customers, you have to optimize your store based on those phrases and keywords for better functionality.

 

3 Never forget to use SSL Certificates: Keep your site secured

 

You must have noticed while giving a site address in the search bar that it comes with http:// and https://

SSL means Secure Socket Layer. So, the https:// implies a secured site whereas the only http:// shows that it is a non-secured website. Most of the internet browsers do not like the non-secure website and it also shows a warning message while using. This can make a major impact on your visitors.

 

You have to make sure that you apply for an SSL certificate to legit providers if you don’t have it integrated into your site. It is a basic step to success. Shopify offers SSL certification to every store owner as a complementary element while subscribing to Shopify. You can activate it by heading to the Shopify dashboard and Sales Channels > Online Store> Domains.

 

According to research data, more than 85% of online shoppers avoid unsecured websites. In the world of potential hackers, no one can trust non-secures sites with their sensitive and private data such as account info, credit card data, etc.

 

4  Shopify OnPage SEO and Robust Link Building: The Must

 

OnPage SEO keeps prior importance to boost your site rank in search engine results. It deals with everything that you can see in a website, starting from individual content pages which include images, videos, texts and optimizing your researched keywords perfectly.

 

It refers to those elements that you can directly change in your website such as your meta tag descriptions, optimizing the URLs with proper keywords, integrating with social media options, using the white space better, Page titles and meta tags, body tags, internal linking, and visual optimizations.

 

Whatever changes you make to your site, never stop auditing your site performance, because it is the only way to know where your site stands and will further give you the chance to improve your site.

 

On the other hand, Link Building can be said as the most effective and powerful Off-Page SEO techniques. Search Engine looks for backlinks to analyze the place your eCommerce website stands. If you have high-quality and authoritative relevant sites linked with your store, then crawlers will take it as plus points or positive votes from legit sites or businesses and this will increase your brand credibility.

90% of participants agree that they use the content as a link-building and link-earning strategy and it could drive mind-blowing results.

Complimentary Tip:  Keep your Page Load Speed FAST. If it takes more than 5 seconds to load your eCommerce site, then you should get it down with 3 seconds. Otherwise, most users will turn up to your competitor site. (Advised By Google)

 

Shopify SEO may take Time

 

The fun part is combining all the knowledge that you have and coming up with solid strategies for long-lasting results.

 

If the basics of Shopify SEO are clear to you and if you are determined to work continuously behind SEO, nothing can stop you from getting productive outputs.

6 Reasons Why Dental Marketing on Social Media is Important for Your Practice


Nowadays if you own a business, you can’t afford to ignore social media, as it offers a chance to spread the word about your practice, and potentially earn new patients. Social media is the present and the future of marketing for all businesses. More on more consumers desire to follow brands on social media and solely depend on these platforms to easily connect with them.

Dental practices that have embraced social media continue to reap many rewards while strengthening patient loyalty and reaching the right patients at the right time. If you are a dental practice that wants to increase its sales and wants to stand out from its competitors, you may want to consider taking advantage of social media now.

Wondering how social media can help you grow your dental practice? Here are 6 reasons to enlighten you:

 

1. Offers Brand Awareness and Can Set You Apart
Does your dental practice have an online identity? Social media helps your dental practice connect with patients on a more informal and personal level that forges brand awareness and a true understanding of how potential patients view your business. Social media can help you to differentiate your practice from your competition and help you show off your strengths to potential patients.

 

2. Helps You Establish Trust and Authority
Just being present on your social media accounts will allow your current and potential patients to build trust, authority, and credibility. Post pictures of your company, while sharing relevant and helpful articles. Social media allows you to easily connect with your patients – make use of that advantage by responding to your follower’s questions and comments.

 

3. Allows You to Share Educative and Informative Dental Health Information
Social media allows you to share relevant, helpful content about dental health habits with your patients. There’s so much your dentist can tell you during the time of your appointment, so posting extra tips and tricks for caring for your teeth on your social media pages will definitely keep your audience engaged and interested.

 

4. Enables You to Promote Specials, Discounts and In-House Dental Plans
Social media is a great place to promote discounts, specials, and in-house dental plans. Even if you mention these specials to your patients in person, oftentimes, it can be easily forgotten. Social media is a great way to keep these things connected to your patients’ minds.

 

5. Brings in More Patients
There are various ways to gain more patients through social media. By posting consistently on your pages, using hashtags, encouraging your existing followers/patients to share your posts, and by using social advertising, you might be earning more new patients in the upcoming New Year.

 

6. Generates Traffic for Your Website
A great way to increase traffic for your website is by promoting it on social media. Make sure you add a link to your website when creating a social media account – this helps your followers to easily have access to your website.

 

Regain more than 100+ of your visitors by redirecting properly

Anybody who’s ever worked in site management will tell you that, sooner or later, your site will experience fundamental content changes that will affect designations of your pages. In best case scenarios these will affect only certain pages and in worst cases whole sets can be misdirected because of a specific common denominator.
You don’t need to be an expert in the field to know what this means for your current and future traffic. The moment a visitor can’t reach the desired content their desire to try so again dwindles. If the issues continue, it declines exponentially to the point when you’ve lost the visitor in full. On first glance this seems like a process that has to take its time to play out, but unfortunately that time is measured in a few days at most.

 

There are ways to do damage control in these situations. Naturally, the first thing you’ll put into motion is resolving the issues to begin with, but what about the time it takes to resolve, especially if you’re doing everything manually. As the title implies, creating a quality redirecting page could mean the difference between retaining and losing visitors. Ensuring they get what they need will mean they’ll come back for more. Fortunately, you’re not in it alone, since there are plugins that are design to help you. One of these is the WP 301 Redirects and we’ll be using it as an example of a successful retention tool going forward.

 

Different kind of redirects

The worst thing you could do in those cases when your pages are lost to coding hell, is to leave everything to their default 404 error page. We’ve all seen the dreaded page and we’ve never been too keen to return again. There are several times you could be prompted by 404 error pages. We’ve already mentioned crashes, but a page can also expire, or the URL can change. Internally you can account for these changes, but externally it isn’t so easy.

 

Other sites can link to your pages that aren’t there damaging your reputation and putting off visitors from exploring the pages that are working. The main thing that plugins like WP 301 Redirects do is change the default page with a redirect to a page that is actually working, bypassing the bad URL in the process completely.

 

Of course this isn’t the only thing that’s done, it’s just the beginning. Imagine if you’d have to manually dig through all your data to pinpoint all the outdated and/or bad links and make redirects yourself. You’d lose hours upon hours of time you could be using putting out new content. That’s precisely why you need an automated process that makes these connections and changes the accordingly. Not only is it automated, it’s also done quickly so there is minimal time before the changes are done and the new redirects are put in place.

 

Be on top of everything

That’s all well and good for already published content, but what about things you’ll publish in the future, after the plugin has already been activated. Most processes are automated, as we’ve already mentioned, however you will be able to keep track of everything through extensive, yet easy to use charts that provide you with crucial information about all the ins and outs. Data you’re presented with is simple to understand and won’t come out so bloated you can’t make heads or tails of it like some other analytics tools. This information can then be used to manually configure details you feel aren’t fully optimized within the default settings.

 

If you’re worried that your manual changes will conflict with everything else that’s being done automatically – don’t. The plugin will work with and around your changes so everything will fit perfectly, so you’re free to change and update URLs of your pages if you ever need to.

 

Additionally, bots, especially those already classified as problematic, don’t benefit from all the features regular visitors do. They are, in fact, left to wallow in the regular 404 error page without being redirected to live, working pages, ensuring your sites safety.

 

Regaining visitors

By now you’re probably wondering how can all this help you regain visitors. Well, as you already know and we’ve gone through it, potential visitors tend to have very little patience for sites that aren’t working properly. Depending on the mileage of your site and the amount of content it entails, disconnections are bound to pop up – this can’t be avoided, how you handle them, however can. The best way to handle them is to let the system do it for you. Links are redirected immediately after the changes to URLs are made making all the pages on your site available to the public.

 

These kinds of problems tend to present themselves more and more as the site grows. You’re using different plugins, themes, links etc. making every new page entry that much more liable to conflict with the overall setup. Add to that old, unused links that are still around on search engines and you’ve got a recipe for disaster if it isn’t managed properly of course.

 

Visitors generally don’t know the reason a site or a page is down, it can be server issues, or malicious attacks that are much harder to deal with, then faulty links and frankly they don’t usually care, they just go on to the next one. Making your pages always available is therefore the perfect way to keep the visitors coming back.

 

Smaller problems with dead links can be looked over, but they need to be fixed quickly in order to regain those visitors that simply didn’t get what they were looking for – imagine doing all of this before the problems even arise, you’ll, without a doubt regain visitors in bunches once they know your site can be counted on to always provide them with what they’re looking for. In the end, it’s all about speed and stability and with a plugin like WP 301 Redirects you’ll have the stability portion of the equation covered.

 

If you liked the plugin, we also suggest other plugins by the same developer: WP Reset

The Ultimate Guide for Boosting your new Ecommerce store sales

One of the most profitable niches in the market is without a doubt running an Ecommerce store. In today’s era, creating your Ecommerce store is a piece of cake, but growing it is a whole other case. Many new Ecommerce stores cannot survive in the market. The main reason behind it is a lack of sales because of improper management or any other reason. Other reason is that the businesses don’t hire E-Ecommerce developer who is top rated and experienced.
The primary purpose of any store owner is making a profit from his Store. But today, many store owners do not know how to achieve it. There are many strategies and approaches that you can pursue to boost your store sales. So, let us discuss some of these strategies through which you can increase your store sales.

Strategies to boost your new Ecommerce sore sales.

 

  • Manage what your customers see first.

You might have heard the quote, “The first impression is the last impression.” It is the same for your Ecommerce store also. When a customer visits your Store, it roughly takes him 10 seconds to decide whether he is going to navigate the Store or leave. Thus, any store owner needs to make the initial impression very impactful as it plays a crucial role in boosting store sales.

If the homepage interface and the navigation of your Store are not appealing, then your visitor will immediately bounce to any other alternative store with better navigation. With just some additions and minor tweaks to the initial pages, you can guide your customers through your site.

 

  • Offer more discounts

Everyone wants to buy products which are pocket-friendly as well as having a mountain top quality. The best way for any store owner to sell more products is by showing the customers that a very high-quality product is now available at a discount price. It is one of the best strategies which is used by many big-name stores like amazon, Snapdeal, etc. Customers are quickly drawn towards such sales and attractive discounts.

For any new Ecommerce store planning on building its customer loyalty along with boosting its sales, the best way is by offering discounts and offers on certain products. Jack up the base price of each product and then put it on sale (Awesome marketing strategy).

 

  • Display icons that show your Store is trustworthy

We all know, having a trusted brand can significantly improve your sales. Nobody wants to buy a product from an Ecommerce which appears sketchy or otherwise untrustworthy. In today’s market, security is the primary concern for any online user. If your Store is not secure, your visitors will less likely buy your Store’s products. Thus, signifying that your Store is reliable and safe is quite essential for boosting your Ecommerce sales.

The best way to achieve it is by proudly displaying any security badges your Online Store is using. But make sure that you are not lying or misleading your customers. Avoid slapping those badges all over your Ecommerce unless you have a relationship with these companies. Or you can find yourselves in legal trouble.

 

  • Use Photos when including your customer testimonials.

Another way to increase the trust of your Ecommerce store is by adding customer testimonials. With the inclusion of the previous customer’s feedback, it can help visitors to decide whether to buy your store product or not. User reviews and testimonials are a great way to depict the proof of your Store’s concept. But a message from some nameless or faceless person isn’t much convincing.

Along with writing your customer’s testimonials, you can also include a picture of his/her face, which shows that he/she is a real person and not just somebody you made up. Add a photo and include the person’s full name and the title (If relevant to your Store).

 

  • Show your bestselling items.

To tell you the truth, roughly 70% of customers do not know what they want to buy. Most of the visitors on your Stores are just roaming to find something they like and are willing to buy. So, one of the excellent strategies which can be very beneficial for new Ecommerce stores in the market. Give your customers some direction, by showing them what other people are buying.  You can also include a “Bestseller” category on your homepage.

If you are selling a wide variety of different products, it can be overwhelming for the customers. Thus when someone stumbles upon your site, they may get drawn to the popular products if you have depicted those products in a highlighted manner.

 

  • FOMO (Fear of Missing out)

You might have seen in many high-end Ecommerce stores during a sale, or any other discount offers there are countdown times about the remaining product or the time limit regarding an offer or a product. The basic idea of these techniques is to create a sense of urgency which is a great way for the store owners to attract customers towards the product.

By creating such urgency, it will get the customers to act fast instead of waiting to complete the purchase on a later date. Telling your customers that you have a limited quantity of items remaining even if that’s not the case, it can be very compelling. Airlines and other organizations do this all the time.

 

Final Words

If your store sales are starting to slow down, it is time for you to come up with creative and practical to market your store products and service for boosting your Ecommerce sales. At MageComp We offer Search Engine Marketing Service and Google Ads Service for E-Commerce Store that can manage all your need to boost your sales.

Following the above tips/Strategies can be handy in boosting your Ecommerce sales. Rather than trying to find new customers, try focusing on your existing customer base. It does not matter if your Store is new or veteran, but the main factor in boosting your sales is the amount of new and different techniques you try in your Store.

Better Anticipate Spikes in Customer Demand with Dynamics 365 Finance and Operations

 

Dynamics 365 FO Features that enhance supply chain management of a company

Today, more companies are shifting their interest to versatile Dynamics 365 partners to optimize their supply chain processes. Digital world keeps evolving and manufacturers are realizing expired supply chain technologies are revoking growth and development of the company. In this article, we will share all key features that can help the company to stay cope up the competition in the market. Let’s get started.

 

Inventory management

Inventory management feature enables company employees to track products by inventory dimensions, including site, pallet, warehouse, location, serial, and batch number. The feature includes multiple inventory control systems and inventory valuation methods.

The feature helps reduce inventory costs and enhance turn-over using latest allocation of inventory. You can apply flexible location directives if you want to organize your layout and zones of warehouse. It also enhances the customer service level using inventory dimensions, including vehicle number plates. You can also avail advanced property control for locations of warehouse, mixed batch numbers, control of mixed items, thresholds, advanced volume, mixed inventory statuses, etc.

 

Track and Trace

Dynamics 365 partners has feature of track and trace with which company is able to collect, track, and trace inventory and tracking dimensions across the logistics processes included in the supply chain. The list of processes include inventory, warehouse, transit and production processes. The track and trace feature track back serial numbers or the batch for quality incidents and register and monitor expiry, attributes of batch, and best before dates.

 

Shipping carrier interface

Using shipping carrier interface, company is able to transfer information it retrieves from shipping carriers automatically to MS dynamics 365. The details include freight charges and tracking numbers.

 

Returns management

Returns management feature handles the return order process and control which items can be returned and who can return products. It segregates returns as per the reason or method of disposition.

 

Demand forecasting

Demand forecasting is an awesome lightweight tool that allows companies to forecast demand on the basis of historical data using forecasting algorithms of MS SQL, adjust the demand using MS Excel, and import the values into MS Dynamics 365 Finance and operations models.

The tool also improves the forecasting accuracy and product availability and also minimizes the costs of inventory.

You can update the demand forecast using MS Excel, which increases efficiency and productivity by speeding up the process of updating directly via a spreadsheet.

 

Material Handling

Material handling enables you to enhance material handling quality with Radio Frequency (RF) support. The feature also supports material handling inside the warehouse using browser-based mobile RF devices. Material handling feature helps in creating mobile handheld device menus in Dynamics 365, changing layout and colors, and addressing error logging and actions.

 

These were some of the finance and operations features offered by MS Dynamics 365 partners to its users. There are some more things that MS D365 has for its users

 

MS Dynamics 365 partners helps improve productivity and provide customers a better and intuitive service. It provides the step up to the company employees, the information they require and ease their routine lives. D365 not just used for Big Data, it also makes routine workout a pleasure and motivates employees.

 

In field service, MS D365 helps you to deliver a seamless service experience for the business customers. Companies are able to resolve issues before they even occur. MS Dynamics 365 also reduces operational costs and provides tools and information to the engineers to deliver the best in-field service experience.

 

The automation feature in D365 Field service offers enhanced productivity, customer satisfaction, first time fix rates. The complete field service management solution includes

 

  • Service locations
  • Preventative maintenance
  • Customer assets
  • Resource management
  • Word order management
  • Product inventory
  • Customer billing
  • Scheduling and dispatch
  • Analytics

 

Dynamics 365 marketing is the next thing that turns prospects into business relationships. It builds seamless journeys to take the prospective buyers of the business to valued customers. By building maximum number of marketing channels and handling them all on just single unified platform, it allows you to attract the potential customers and nurture quality leads which help in business growth.

 

Dynamics 365 build quality campaigns with the help of configurable templates, design tools, and reusable content blocks for successful campaigns. It also creates brand awareness and initiates customer engagement.

 

Dynamics 365 brings the robust, integrated supply chain management system that enhances productivity through numerous functionalities. Businesses can avail major benefits from the tools offered within D365.

 

You can find the reliable MS Dynamics 365 solution vendor in your local or countryside for best results. Or you can get in touch with Nex experts who are specialized in delivering most beneficial Dynamics 365 solutions to their customers.

 

Amazing tips to follow in WooCommerce web development

WordPress is popular for its amazing features and functionalities. It lets the people around the world create awesome websites which makes it easy to impress and lure the website visitors. Combine WooCommerce with WordPress and here comes the most dynamic combination ever!

Why Choose WordPress for Ecommerce business?

WordPress users can create their very own eCommerce websites just by installing WooCommerce plugin on their website. It is an open-source plugin for WordPress web development platform. If one takes help of the WordPress eCommerce development services, the WordPress developers will install this plugin on the site to transform the website into a fully-functional and rich-features online shopping store for the visitors.

Why consider WooCommerce development tips?

Ecommerce industry is booming with so many new trends which focus only on one aim- to impress the website visitors in the best possible way ever! Isn’t it?

In this day and age, an entrepreneur can’t ignore the best of the industry and moulding it into his own website. These factors need to be paid heed from the very start of developing an ecommerce website in WooCommerce.

If one ignores the latest trends in the ecommerce market and doesn’t update the websites, ROI of the company or the brand will keep falling until measures are taken. Our recommendation to any entrepreneur would be to hire WordPress developer and increase your customer engagements. As a developer is expert enough to build a website with certain factors in mind, the brand reaches the zenith of success in no time.

Ultimate Tips for WooCommerce Store Development

One can easily argue that it is all about the skills of the developer that makes an ecommerce website in WooCommerce successful. But, along with the skills of the developer, the platform should also be congenial. Fortunately, WooCommerce is quite easy to learn and one can make the most out of it in no time.

Let’s have a look at some of the very effective WooCommerce development tips:

1.WordPress-like Ecommerce Plugin:

As we already talked about the fact that WooCommerce is an easy to use plugin of WordPress, a developer or a user having decent knowledge and experience with WordPress will not face much difficulty.

We can’t emphasize enough on the fact that there is no dearth of resources which can help you build WooCommerce websites in a very less time. Most of the standards of coding and guidelines to create WordPress websites are similar to WooCommerce web development also.

2. Adding more functionalities:

While a developer is up to developing websites for their clients, integrating some special features and functionalities to the ecommerce website may be the major concern. To make it a hassle-free process, hire WordPress developer who is an expert in using hooks and filters and make your website an advanced one!

Not to forget that WooCommerce is now functioning as a full-fledged web development platform. It even has its own large repository of hooks and filters that the developers can make use of to customize PHP and create websites for the clients.

3. Make use of Umpteen Learning Resources:

If one is keen on learning about WooCommerce development and the best ways to create online shopping stores using WooCommerce plugin in WordPress. There are plenty of tools, channels, tutorials and videos that let you learn about developing better websites in a step-by-step manner.

Some productive platforms help you track progress in your chosen WooCommerce development. Once you get hands on the latest and updated resources, customizing the websites will be a breeze for you!

4. Keeping up with the blogs to fix the the bugs:

If you want to create flawless websites which doesn’t have any coding and integration problems, then one should definitely follow some WooCommerce blogs in a dedicated manner. Connect one-to-one with the expert developers who can give you back whenever you want.

Suppose, when you face any errors in a jiffy you can ask your virtual experts about it and save yourself from awkward situations.

Conclusion:

We discussed some tips in the above article that how one can create great websites using WooCommerce even if he is not an expert already.

The Future or Drupal Website Development

As of 2018, Drupal is one of the top 10 content management system in the market. Drupal has larger market share than many other content management systems like Magento, Blogger, Squarespace and Shopify although WordPress and Joomla has larger market share than Drupal. Drupal is used by so many large and high traffic websites like AT&T’s app beta, FedEx’s news site, CNN’s CNNgo website, Sun Microsystem’s Java .net, Granny etc.

 

Due to huge demand and benefits of Drupal, an experienced Drupal website development company should be contacted for any website development need. Drupal is an open source content management system and enables us to create, publish, store and manage digital content without spending much money. Drupal also accelerates custom website development by providing a simple admin interface and various modules. The admin interface helps users to manage the website efficiently and the numerous modules developed by professional Drupal developers help to enhance the website’s functionality without any need to again write the same code. Drupal future is largely dependent on its features and extensions, how they remain popular, useful and how they make Drupal one of the most widely used CMS. 

Features on Which Future of Drupal Depends:-

 

-Thousands of Modules

 

When a developer is developing custom web application then he has to make many changes to the Drupal CMS to meet the business requirements. Drupal is open source, customizable and scalable hence can easy be customized. Also there are about 38,000 Drupal modules available online which the developer can use to add more functionality into the site. Hence the developer don’t need to write the same code for these modules again and can quickly develop the Drupal websites. The developer has also option to even customize these modules as per the specific requirements.

 

-Thousands of Themes

 

Drupal enables the developers to customize the look and feel of a website by using themes. Right now there are about 2500 themes available online to be used by developers. The developer can choose any of these themes to give a unique look to the website. As these themes are open source hence the developer can even customize these themes as per his custom requirements for the website. Drupal also allows web developers to create sub-themes of an existing theme. Hence the developer can easily optimize the source code of an existing theme by creating sub-themes which inherit all the resources of the parent theme.

 

-Simple Installation Process and Easy to use

 

It is much easier to install and configure Drupal than other content management systems. Drupal can be installed without doing any complex configuration options. Drupal is also easy to use post installation.

 

-Easy Digital Content Management

 

The website visitor needs many types of digital content on the website to remain engaged. Drupal fastens the content driven website development by supporting various types of digital content like text, blogs, polls, statistics, podcasts etc. Drupal CMS also allows the developers to categorize the website content based on many parameters. The developers can even organize and reuse the digital content by creating custom lists.

 

-High Level of Security

 

Drupal offers advanced and enterprise level security features. The inbuilt security features in the Drupal CMS enable the web developers to keep the website secure without using additional plugins or modules. Drupal developers can enhance the website’s security simply by changing configuration settings. Drupal developers also post the latest vulnerability in Drupal on online communities so that all developers can read it and fix it quickly.

 

Conclusion

 

Although Drupal is an open source content management system but it has evolved a lot in past few years. The latest version of Drupal i.e. Drupal 8 comes with many new modules and improvements. By looking at the features which Drupal offers to its developers and their popularity, it seems future of Drupal is quite bright. It is important to note that developer also has to invest extra time and effort to learn Drupal. Also many developers use third part Drupal modules for enterprise web application development. Hence these things should also be taken care of in future if Drupal wants to remain popular and competitive.

Making PSD to HTML conversion process simpler

Everyone whosoever wants online presence of their business should make sure that the website is user friendly and has great look and feel. The main purpose of converting PSD to HTML is that your website looks professional one. If your website is professional then more and more potential customers will get attracted towards your website which will increase your sales. But lots of technical skills are needed in order to convert the PSD file into HTML one.

If you wish you can hire expert professionals giving PSD to HTML conversion services. You can also do this process yourself if you know the required skills. Here we are explaining some ways by which this conversion process will become simpler for you.

-Start a website which is compatible on all the browsers

While converting PSD file to HTML, you will get the website which will work on all web browsers like Chrome, IE, Firefox etc. Your website will load much faster as the markup code is hand coded. Hence your visitors will like the experience of browsing your site very much.

-Manage well all of your files including PSD files

After creation of PSD file from Photoshop, you will get many files including photos, background, fonts and PSD files. You should manage these files well and keep these files in different folders as it will reduce the time and effort required during PSD to HTML conversion as you can easily find the files in different folders.

-Select the appropriate design and layout of the site

You have to select the layout of the website before you start the PSD to HTML conversion. Some of the options for layout are Responsive layout, fixed layout, mobile layout and Fluid Web layout. If you are planning to launch your website on mobiles then select the responsive layout. Mobile layout is a design which is useful for smartphones. Fixed layout is useful for desktops. Fluid layout is for mobiles and desktops.

-Incorporate Semantic coding for Search Engine Optimization

If you want your final website to be SEO friendly then you have to incorporate semantic coding from the beginning. Using these techniques will make search engines do their job during and after PSD to HTML conversion and your website will get higher rankings in search results.

-Hand write the code yourself

Hand written code is much better then auto generated code hence follow this rule when converting PSD file to HTML file using any tool. Hand written code is free from bugs and unwanted code and will ultimately improve the performance of your website.

-In slicing of PSD file, generate the output in high quality

In the process of doing slicing of your PSD file you will get many elements like headers, footers, logos and banners. You should ensure that they are of high quality as this kind of website will be liked more by the visitors and customers.

These were some of the points which you can remember to easily do the conversion of PSD file to HTML. Although these are simple steps still if anytime you need professional help then you can hire professional PSD to HTML conversions services as they will quickly complete the process of PSD to HTML and will give you high quality site.

Google has Setup Separate team to Improve WordPress Ecosystem

Recently Google and WordPress have partnered with an aim to improve the web technologies which involves mobile apps and performance on their platform. For this Google is also hiring WordPress experts. Google plans to invest heavily to reshape the web architecture by taking help from developers, open source professionals and SEO experts to accept new technologies to help evolve an amazing web. Google has partnered with community of WordPress which is an open source CMS.

 

So many people around the world hire WordPress Experts to build their websites. WordPress has currently the largest marketshare in CMS segment which is equivalent to 1/3 of all the content published has been published via WordPress platform.

 

Markupcloud

 

WordPress Emphasis on Speed and Mobile Apps

 

Since last 8 years or so the main emphasis of Google has been on Speed. Google is also going to release a speed update of its search engine in July 2018. It is already expected that mobile page speed will be a major criterion for ranking for the top spot on mobile search rankings. Google has already included the factor of mobile first index which mean the mobile version of the websites are being indexed and are given higher ranking in search engines results. As most of the searches (more than 60%) are being done on mobiles now hence the websites which will be slow in performance means it is giving bad user experience therefore it will get a lower ranking. Even the conversions at such slow sites can be affected with these new ranking algorithms. Google has launched the AMP (Accelerated Mobile Pages) project in 2015 with an aim to improve the page loading time and speed of websites on mobile phones. Therefore, Google is working together with open source communities and plugin developers to improve the technologies. Google is yet to get the desired results with only 0.1 percent of websites are using markup language.

 

WordPress Emphasis on Speed and Mobile Apps

 

People around the world prefer WordPress website development services due to many benefits it offers. WordPress has about 59% market share in CMS market and 29 % marketshare in the overall market of websites. Hence it is best for Google to partner with WordPress in attempt to enhance the speed of the web and make the user experience more enjoyable and reliable.

 

Recently Google took part in the WordCamp in US, one of the biggest WordPress developer events. After this event, Alberto Medina, who is the Developer Advocate in Google for Content Ecosystem, wrote in an article that their goal was to engage with the WordPress community and start a discussion around the performance of the WordPress ecosystem. At this event, Google shared the data in a presentation format which demonstrated a fundamental problem of the WordPress CMS i.e. Its poor performance on measures of speed and page load time when these were compared against non-WordPress based sites.

 

It is well known that WordPress developers have been struggling with bloated code and performance and security challenges. Although there have been significant improvements in these issues in recent past but WordPress webpages have not been able to match the speed, load time, performance and other indicators given by other software backed web pages. Google developer Median also wrote that they have set up a separate team to help to advance the WordPress platform and to improve its performance. It was also aimed to bring the platform’s ecosystem up to the current web experience standards quickly by using technologies such as Progressive Web Apps (PWA). As per the article, the vision and aim is to develop themes, work on WordPress core, plugins, themes, infrastructure and other tools and work with the broader WordPress community of publishers.

 

Conclusion

 

A Senior SEO analyst recently said that they have been waiting for someone to tackle PWA related features and plugins for WordPress for long. Most earlier attempts were not upto the mark. They expect there would be new additions like service workers and low bandwidth/offline content will become part of the CMS. Now it is expected that the long term plan for WordPress is to include the AMP like functionality into the WordPress core. Hence we can expect that this new partnership and collaboration between Google and WordPress will be beneficial for all.

Top Reasons for Choosing PSD to HTML Conversion Service

This is the digital age in which billions of people access internet through their desktop, laptops or their mobile devices. Using internet, people do their shopping, marketing, communication and much more. Each business now wants to have a website on internet to gain more customers. Having a good website is great for your business but creating that amazing website is not an easy job. The website should be responsive, attractive and intuitive. Therefore people hire expert web developers to do this job.

The most popular PSD to HTML conversion is one of the best way to create websites that function properly on both the mobile devices as well as on desktop computers. Responsive web design is the latest trend in the market of web design and development as everyone wants to create websites which are compatible across browsers and devices. These are the reasons why PSD to HTML conversion services are gaining lots of momentum.

The process of designing any website starts by creating a simple design for a webpage using a program like Photoshop or Illustator. After getting approval from the client, the designer will convert the static layout into a dynamic webpage using HTML, CSS, JavaScript and jQuery. This process is time consuming and needs expertise. But the results will help your business to get a significant presence and position in the internet market. For a successful conversion, it is important to carefully understand both front end and back end website development so that we can get sites which are fast in loading speeds and performance, easy to use and have convenient navigation.

In this article we will discuss some of the benefits of PSD to HTML conversion and why each business wants to go for these services.

Creation of All Browser compatible Websites

Most business prefer to Convert PSD to HTML by availing conversion services as they allow you to design responsive websites which can be viewed regardless of the screen or device size in smartphones, PCs and laptops. Other than creating all device compatible website, this conversion also provides compatibility for different browser types. Hence your website will get visitors and potential customers from every corner of the world whichever device or browser they are using.

Improved Online Visibility

If you are looking to promote a brand online then you have to enhance its search visibility with the major search engines. In this regard, the first step is the creation of website through PSD to HTML conversion. HTML coding gives amazing benefits and features to your site and make it crawlable by search engines robots. Means if the website is in HTML format then the search engine can easily read the content of the site and give it higher ranking in search results.

Seamless integration with any CMS

Conversion from PSD to HTML5 can be done using any of the popular CMS like WordPress, Drupal, Joomla etc. This makes the content management on the site much easier and efficient.

Creating of Fast Loading Websites

PSD files are heavy hence they take long time to load. When these PSD files are converted into HTML, CSS then they will load much quicker. Optimization of website as per quality and size is done to make sure the pages load quickly. Using CSS and HTML your webpage content will displayed properly. Conversion of PSD to HTML bring pages and optimized images which are fast to load. This increases usability of your site and makes it easy to navigate thus attracting more customers towards it. Ultimately this will lead to higher conversion rate and higher sales for the business.

Builds Brand Identity

If you build your website using PSD to HTML conversion services then you can build online and offline brand and reputation of your company. This process will build a website which identifies unique business and brand for you. Your site and brand will look much more professional and will also push you ahead of your competition.

Dynamic Functionality

In today’s technology driven world, everyone wants to create dynamic websites. There are many new technologies around us like parallax web design, Artificial intelligence, 7d Animation etc. PSD creates a static layout which doesn’t has dynamic functionality. HTML brings life to these static functions so that you have a site which is responsive to user actions.

Conclusion

If you follow the PSD to HTML conversion then you don’t need to worry at all about markup issues. You will get much more time for your marketing activity, for designing, for providing customer care services and for analyzing the feedbacks and analytics data. If you are already running a successful business and now want to extend its reach to more customers then PSD to HTML conversion is the best process to achieve this. It will give you many amazing benefits which we have just discussed with you in this article.