In our previous outing here, we discussed the subtle reasons to choose WordPress. Albeit it is not our aim to convince anyone to opt for WordPress development, but as the keen observer of web trends, we would like to point out that as you sit, holding on to the static HTML website, which the users have seen over and over again, your competitors and others around the world are making a shift from HTML to WordPress, allowing it to render their websites with certain mind boggling and impressive features.
Why should I shift from HTML to WordPress??
Quite simple: to remain competent.
WordPress is a top notch system for administering websites. In addition to making the complete management of the website quite easy, all with a single dashboard, WordPress makes up for a very search engine friendly back-end system. Where the social media integration allows the users to run and profit from feasible social media campaigns, the functional architecture of the website can be increased anytime with the help of the required WP-Plugin.
Making the Shift
As against the popular misconceptions, making the shift from HTML to WordPress is quite easy. If you only have a small website, you may just copy paste the HTML codes in the WordPress HTML editor, provided you can handle the CSS of the same. For large scale websites, if it is going to take too long to copy paste the code, you may just opt for an Import plugin, which would bring the content to the new WordPress website.
However, we would not really recommend that, as the design aesthetics would be lost in the bargain. The best way still is to hire a professional, and get the conversion done in no time. Manual conversion with the help of a programmer would keep the aesthetics and W3C compliance intact and essential features like SEO, browser compatibility and pixel perfection un-besmirched.
What will happen to the rankings?
Lastly, with the shift, you would not lose out on the rankings already achieved by your website. Just a simple 301 redirect and your brand new WordPress based website, with much superior functioning and appeal, would enjoy the same search engine rankings, as your previous HTML based website did, only this one would be poised for growth and betterment.