To start with, Shopify is one of the world’s most popular eCommerce platforms around the globe. It has gained worldwide recognition due to various reasons. It incorporates more than 600,000 businesses that are using Shopify’s host to run their online store.
This online platform comes with rich features and attractive templates and it provides businesses with an easy and seamless way to sell their products. Having a Shopify store is not all that you need. You must create an appealing and well-organized store using Shopify with the guidance of Search engine optimization so that you could draw organic traffic and skyrocket your sales eventually.
There are many stores or businesses planning to set up a new eCommerce store using Shopify and there are also many who already have set up a Shopify store. Now, they want to boost SEO, to reach the maximum number of audience.
With the evolution of technologies in this digital era, you must pick a solid eCommerce platform to sell your products. Most importantly you must keep SEO in the loop while building your empire.
SEO is the only marketing channel that could get you a higher return on investment and that too within a short span of time. This is the reason we have surfaced with the best tricks and techniques that could assist you with your chosen online eCommerce store and optimize it well to generate traffic and money-driven results.
How you can Improve your Shopify SEO in 2019: Tips and Tricks
Search engine optimization and the ranking of your website plays a very vital role while doing business via Spotify. More than 93% of any online experiences start with search engines and Google has already proved itself to be the leader of search engines with jawbreaking market shares of 88.61 %.
Yes, you heard it right. That’s a massive stake.
So, how to rank higher in search engines?
Let’s dive in and start discussing on how to boost your Shopify SEO and drive maximum traffic to your store.
1 Optimize your Shopify Site Structure: First and Foremost
It is very important to optimize the content and architecture of your store and pages. This will increase the usefulness and stay time of the shoppers if they are able to find and get what they are looking for. They will automatically spend more time on your site and could also view other products in your store.
Try keeping your site structure simple and easily navigable. Make sure you don’t over-crowd your site or pages with unwanted or useless elements like categories, sub-categories if it is not required. Shoppers find it easy to hop from one section to another without being getting stuck to specific pages, that will increase your sales potential.
Apart from your visitors, it is very important to keep in a note, that the crawler should also find it easy and useful. Simple site structure and content optimization also help the crawlers to scan your site and rank your products seamlessly.
Here is how a simple site structure looks like:
Homepage >> Category Pages >> Product Pages
Homepage >> Category Pages >> Subcategory Pages >> Product Pages
You can also add a search box to help your customers locate the products they want easily. It may not help boost your SEO directly, but usefulness and customer satisfaction will matter while ranking.
2 Research Right Target Keywords: Mandatory
The right target keywords could reach you to your potential customers and serve the purpose of what they are looking for. You can say it as the fundamentals of success or the basic currency of Search engine optimization.
Keywords research strategies let you understand better about what kind of keywords and phrases you should target on your Shopify store. Advance your keyword research to identify phrases that attract your targeted shoppers and that will help in triggering their buying emotions.
Keywords basically vary from one another, you could come up with head keywords like clothing. Then, there is Body which means the sub-divisions of clothing and then comes the long-tail keywords like Men’s White and Blue Shirt.
Put yourself in the shoes of the customers and think about what could the search query be. Once you identify the phrases that can attract your targeted customers, you have to optimize your store based on those phrases and keywords for better functionality.
3 Never forget to use SSL Certificates: Keep your site secured
You must have noticed while giving a site address in the search bar that it comes with http:// and https://
SSL means Secure Socket Layer. So, the https:// implies a secured site whereas the only http:// shows that it is a non-secured website. Most of the internet browsers do not like the non-secure website and it also shows a warning message while using. This can make a major impact on your visitors.
You have to make sure that you apply for an SSL certificate to legit providers if you don’t have it integrated into your site. It is a basic step to success. Shopify offers SSL certification to every store owner as a complementary element while subscribing to Shopify. You can activate it by heading to the Shopify dashboard and Sales Channels > Online Store> Domains.
According to research data, more than 85% of online shoppers avoid unsecured websites. In the world of potential hackers, no one can trust non-secures sites with their sensitive and private data such as account info, credit card data, etc.
4 Shopify OnPage SEO and Robust Link Building: The Must
OnPage SEO keeps prior importance to boost your site rank in search engine results. It deals with everything that you can see in a website, starting from individual content pages which include images, videos, texts and optimizing your researched keywords perfectly.
It refers to those elements that you can directly change in your website such as your meta tag descriptions, optimizing the URLs with proper keywords, integrating with social media options, using the white space better, Page titles and meta tags, body tags, internal linking, and visual optimizations.
Whatever changes you make to your site, never stop auditing your site performance, because it is the only way to know where your site stands and will further give you the chance to improve your site.
On the other hand, Link Building can be said as the most effective and powerful Off-Page SEO techniques. Search Engine looks for backlinks to analyze the place your eCommerce website stands. If you have high-quality and authoritative relevant sites linked with your store, then crawlers will take it as plus points or positive votes from legit sites or businesses and this will increase your brand credibility.
90% of participants agree that they use the content as a link-building and link-earning strategy and it could drive mind-blowing results.
Complimentary Tip: Keep your Page Load Speed FAST. If it takes more than 5 seconds to load your eCommerce site, then you should get it down with 3 seconds. Otherwise, most users will turn up to your competitor site. (Advised By Google)
Shopify SEO may take Time
The fun part is combining all the knowledge that you have and coming up with solid strategies for long-lasting results.
If the basics of Shopify SEO are clear to you and if you are determined to work continuously behind SEO, nothing can stop you from getting productive outputs.